FMN Business Law  |  Format: Flash

Protecting Your Property: From Trade Secrets to Trademarks

Course Overview
These days, your enterprise�s competitive edge often relies on strengthening your brand, which probably also means protecting your intellectual property from infringement or from loss in value. According to trademark attorneys Jess Collen and Jeffrey Lindenbaum of Collen IP, understanding what intellectual property is � as well as how to protect it and how to enhance its value � have become survival prerequisites for corporate financial executives and their thriving organizations.

Learning Objectives
Upon successful completion of this segment, you should be able to:

  • Define the three conditions necessary for a trade secret to exist;
  • Distinguish between a bilateral and unilateral non-disclosure agreement;
  • Identify the types of characteristics that a trademark can protect; and
  • Explain how a brand name can become too generic for trademark protection.

    Catalog Number: FMN1297-FM
    CPE Credits: 2 Registry / 2 QAS
    Author: FMN Online
    Advanced Preparation:
    Work experience in a corporate staff environment, or an introductory course in business law.
    Course Level: Update
    Field of Study: Business Law
    Content Partner: FMN Online
    QAS: QAS Certified based on 50 minute hours.
    Course Type: Self-Study
    Minimum Passing Grade: 70%
      You are allowed 2 attempts to pass the final exam in a 30 day period. You will be locked out of the final for 30 days after any second failure.
    Soft/Hardware Reqs.:  Adobe Acrobat® Reader for the .pdf files
     56k or Greater Internet Connection
     Modern DHTML Compatible Browser
     Ram: 256 MB minimum
     Sound card with speakers/headphones
     Windows or Mac OS
    Release/Expiration Dates: Apr 10, 2019 / Nov 13, 2020