CPAR GOV - Management  |  Format: Flash

How Can You Communicate ''Trust'' in an Age of Crisis?

Course Overview
For many enterprises, their reputation may be their most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority for executives and financial managers. But what can you do now so that you will not be fighting an uphill battle when a crisis does occur? Public relations guru Richard Levick returns to our program to advocate for strategic initiatives that you can pursue before a crisis does take place.

Learning Objectives
Upon successful completion of this segment, you should be able to:

  • Identify the sources from which challenges to business reputation could emanate;
  • Explain why you must be part of a "tribe" in order to succeed today;
  • Define the characteristics that enterprises must possess to navigate today's world; and
  • Distinguish between situations where the importance of a decision is less important than "communications" from when it is less important than "appearances."

    Catalog Number: CPAR1378-FM
    CPE Credits: 2 Registry / 2 QAS
    Author: CPAR Government/Not-For-Profit
    Advanced Preparation:
    Work experience in a corporate staff environment, or an introductory course in management.
    Course Level: Update
    Field of Study: Management Services
    Content Partner: CPAR Government/Not-For-Profit
    QAS: QAS Certified based on 50 minute hours.
    Course Type: Self-Study
    Minimum Passing Grade: 70%
      You are allowed 2 attempts to pass the final exam in a 30 day period. You will be locked out of the final for 30 days after any second failure.
    Soft/Hardware Reqs.:  Adobe Acrobat® Reader for the .pdf files
     Adobe® Flash® Player 9 or higher
     56k or Greater Internet Connection
     Modern DHTML Compatible Browser
     Ram: 256 MB minimum
     Sound card with speakers/headphones
     Windows or Mac OS
    Release/Expiration Dates: Mar 25, 2019 / May 06, 2021