Management  |  Format: Flash

Social Media Marketing (Updated)

Course Overview:
In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of "user-generated content" in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as "Web 2.0." Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA's and other professionals to utilize when launching a social media marketing campaign.

Learning Objectives:
After completing this course, participants should be able to:

  • Identify the unique characteristics of 'social media' websites.
  • Recognize the four underlying concepts of the social media framework.
  • Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.)
  • Recognize the primary functions and characteristics of each tool.
  • Identify 'social media marketing' techniques and the role that social influence plays in the marketing process.
  • Recognize best practices for launching a social media marketing campaign.
  • Identify the various strategies for targeting a social media audience.

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    Catalog Number: 99WAL05-v2
    CPE Credits: 4 Registry / 4 QAS
    Author: Michael J. Walker
    Prerequisites/
    Advanced Preparation:
    None
    Course Level: Overview
    Field of Study: Communications & Marketing
    Content Partner: SmartPros Ltd.
    QAS: QAS Certified based on 50 minute hours.
    Course Type: Self-Study
    Minimum Passing Grade: 70%
    Soft/Hardware Reqs.:  Adobe Acrobat® Reader for the .pdf files
     Adobe® Flash® Player 9 or higher
     56k or Greater Internet Connection
     Modern DHTML Compatible Browser
     Ram: 256 MB minimum
     Windows or Mac OS
    Release/Expiration Dates: Nov 02, 2017 / Dec 31, 2020

     

     

     

     

     

     

    http://education.smartpros.com/includes/cpe/coursedetail.asp?CPECatalogID=25571&CourseID=18108