CPE Webinars

Social Media in Business (May, 7, 2020, 12:00-2:00 PM CST)

Businesses are shifting advertising away from more traditional means to social media. Through the use of social media applications such as Facebook, LinkedIn, Twitter, and YouTube, accountants can reach a greater number of potential clients, customers, partners, and so on while utilizing less money than traditional advertising methods.

In addition, social media has become a great place for accountants to share ideas and generate guidance on issues they may not be familiar with in order to gain competency to work on the engagement.

This program will address the use of social media in business. It will focus on tips and tricks to generate leads and help increase a firm’s online presence through social media. It will also discuss common ethical pitfalls involved with social media.

Designed For...

Anyone in business looking to enhance their social media presence.

Learning Objectives:

  • Describe the different social media platforms that are available
  • Network using social media
  • Set up business profiles on social media platforms
  • Develop thought leadership on social media platforms
  • Identify ethical issues relating to social media
  • Interpret guidance on ethical use of social media
  • Create a social media policy
  • Measure investment in social media
  • Shift advertising budgets based on social media usage

Speaker / Author:

James Hodge

James Hodge is currently the Director of Financial Statement Audits at the Department of Treasury's Office of Inspector General where he is responsible for overseeing financial statement audits, performance audits, evaluations, and attestation engagements. Prior to joining the federal government, Mr. Hodge worked for PricewaterhouseCoopers (PwC) in their Washington Federal Practice (now Guidehouse), advising federal entities on how to solve complex organizational issues, manage risk, and add value in financial and program management, operations improvement, and security and data management.

Mr. Hodge also currently serves as an adjunct business professor at Howard University, Montgomery College, and University of Maryland Global Global Campus where he teaches upper-level undergraduate and graduate accounting courses. In addition to his role at these institutions, Mr. Hodge also serves as an instructor for Becker Professional Education and Kaplan Professional. He is a Certified Public Accountant (CPA), Certified Fraud Examiner (CFE), and Certified Government Financial Manager (CGFM) and received both his undergraduate and graduate business degrees from the University of Dayton.

As an active member of the accounting and auditing community, Mr. Hodge has served in numerous leadership roles with the National Association of Black Accountants (NABA) on the local and regional level, the American Institute of Certified Public Accountants’ Government Accounting and Auditing Update Committee, and the Office of Management and Budget’s Executive Steering Committee on Fraud. He also serves as a Quality Assurance Supervisor at three Internal Revenue Service (IRS) Volunteer Income Tax Assistance (VITA) sites in Washington, DC where he oversees tax preparation and financial literacy services provided to low and moderate-income families free of charge.

Software & Hardware Requirements:

  • 56k or Greater Internet Connection


Price (USD)

Standard: $60.00


Course Code : ACE-19082_LZ

Expire Date : 05/08/2021
Credits :
CPE 2.00

Event Date : 05/07/2021 12:00 PM
Course Level : Basic
Course Type : Group Internet-Based

Format Type : Webinar
Field Of Study : Communications & Marketing

Included In

Returning Subscribers

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