CPAR NFP - Management

CPAR GOV/NFP - Vol. 2018 - No. 4 - 04 - How Can You Communicate ''Trust'' in an Age of Crisis?

Course Overview
For many enterprises, their reputation may be their most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority for executives and financial managers. But what can you do now so that you will not be fighting an uphill battle when a crisis does occur? Public relations guru Richard Levick returns to our program to advocate for strategic initiatives that you can pursue before a crisis does take place.

Learning Objectives:

Upon successful completion of this segment, you should be able to:

  • Identify the sources from which challenges to business reputation could emanate;
  • Explain why you must be part of a "tribe" in order to succeed today;
  • Define the characteristics that enterprises must possess to navigate today's world; and
  • Distinguish between situations where the importance of a decision is less important than "communications" from when it is less important than "appearances."

Prerequisites/Advanced Preparation:

Work experience in a corporate staff environment, or an introductory course in management.

Speaker / Author:

CPAR Government/Not-For-Profit
SmartPros Ltd. is a leader in online and offline continuing education for accounting, finance and engineering professionals. With over 2,000 hours of content, SmartPros has been providing mandatory continuing education products since 1981. SmartPros provides services and content to its professional and corporate clients, in a variety of media including Web, CD-ROM, and video. In the accounting market, SmartPros also has a predominant news and information portal which receives 200,000+ visits per month and provides services to over 100,000 subscribers. SmartPros' customers include 50% of the Fortune 500, as well as the major firms and associations in each of its professional markets.

Price (USD)

Standard: $69.90


Course Code : CPAR1378-FM

Length : 1hr 40min
Course Level : Update
Course Type : Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Management Services

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