CPAR Communications & Marketing

CPAR - 2021/May, Seg 3 - Personal Branding - Perceptions and Impressions of You

Branding is often associated with the way we identify companies, as brands make a lasting impression on consumers. Personal branding is no different; it’s the way we present ourselves and the impact our impression has on others. A personal brand exists; it’s not something individuals have to create but it has to be managed, maintained and adapted to their role as they advance in their career. When it comes to personal branding, there is a lot of disconnect between what people think it is and what it actually is. Alyssa Gelbard, founder and president of Point Road Group, discusses what personal branding means and key aspects needed to build your personal brand and how to stand out.

Learning Objectives:

  • Understand what personal branding actually is and why it is important to maintain;
  • Determine ways to change perceptions of your brand;
  • Identify how the size of your team may impact your personal brand;
  • Recognize the key considerations when you introduce yourself.


Prerequisites/Advanced Preparation:

Work experience in a corporate staff environment, or an introductory course in communications and/or marketing.


Speaker / Author:

Alyssa Gelbard, Point Road Group

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Price (USD)

Standard: $69.90

Details

Course Code : CPAR1511-FM

Release Date : 05/25/2021
Expire Date : 07/12/2022
Credits :
CPE 2.00
QAS 2.00

Length : 1hr 40min
Course Level : Update
Course Type : Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Communications & Marketing


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