FMN Business Law

FMN - 2020/February, Seg.3 - Antitrust Considerations in Addressing Brand Dilution in the E-Commerce Age

Course Overview
The world is experiencing a rapid and massive change in how goods are bought and sold. We used to buy things in retail stores where pricing was pretty straightforward. But now more and more people are buying online. Online shopping has changed pricing in dramatic ways with price comparison tools and pricing robots used to set prices. All of these changes are putting immense pressure on companies to try to find ways to preserve the value of their brands. Ben Diessel, a partner with Wiggin and Dana, explains how companies should respond to these mounting brand dilution pressures as well as the risks they face for violating antitrust laws.



Learning Objectives:

Upon successful completion of this segment, you should be able to:

  • Identify the key elements of the Sherman Antitrust Act;
  • Recognize the implications of the e-commerce explosion on brand dilution;
  • Identify the characteristics of both vertical and horizontal agreements; and
  • Recognize the keys to a universal price policy.

Content Partner:

FMN online

SmartPros Ltd. is a leader in online and offline continuing education for
accounting, finance and engineering professionals. With over 2,000 hours of
content, SmartPros has been providing mandatory continuing education
products since 1981. SmartPros provides services and content to its
professional and corporate clients, in a variety of media including Web, CD
ROM, and video. In the accounting market, SmartPros also has a predominant
news and information portal which receives 200,000+ visits per month and
provides services to over 100,000 subscribers. SmartPros' customers include
50% of the Fortune 500, as well as the major firms and associations in each
of its professional markets.


Prerequisites/Advanced Preparation:

Work experience in a corporate staff environment, or an introductory course in business law.

Speaker / Author:

FMN Online
SmartPros Ltd. is a leader in online and offline continuing education for
accounting, finance and engineering professionals. With over 2,000 hours of content, SmartPros has been providing mandatory continuing education products since 1981. SmartPros provides services and content to its professional and corporate clients, in a variety of media including Web, CD-ROM, and video. In the accounting market, SmartPros also has a predominant news and information portal which receives 200,000+ visits per month and provides services to over 100,000 subscribers. SmartPros' customers include 50% of the Fortune 500, as well as the major firms and associations in each of its professional markets.

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Price (USD)

Standard: $69.90

Details

Course Code : FMN1338-FM

Release Date : 02/10/2020
Expire Date : 09/14/2021
Credits :
CPE 2.00
QAS 2.00

Length : 1hr 40min
Course Level : Update
Course Type : Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Business Law


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