Business Processes Best Practices

The Ins And Outs Of Social Media

The greatest value of social media marketing is your ability to connect and engage with a community of people worldwide. The ever-changing world of social media greatly affects how businesses and brands connect with their clients. These factors also place a great demand on social media professionals. In this course, you'll learn the fundamentals of social media marketing, including how to create a content strategy, how to build and maintain relationships with your audience, and how turn your business objectives into social media goals.

Learning Objectives:

  • Identify the characteristics of a successful Social Media Content Strategy.
  • Define the wants and needs of your target audience.
  • Recognize the value of being on social media and which platform is best for your business.
  • Determine how to turn business objectives into social media goals.

Prerequisites/Advanced Preparation:


Speaker / Author:

Diamond Nurse, Founder and Lead Communications Strategist, Diamond M.I.N.E. LLC.

Digital Marketer, mother, and entrepreneur, Diamond Nurse is the founder of Diamond M.I.N.E. LLC. Diamond brings over 15 years of digital strategy, content creation, business development, and integrated marketing communications expertise to lead successful brand marketing campaigns for small, medium, and large businesses. She is also a dual-degreed social media expert whose experience includes Fortune 500 companies, small businesses, and startups.

Diamond's results-driven reputation precedes her, which is why word-of- mouth has driven much of the company’s growth. She is a passionate professional who loves working in the ever-changing digital landscape, saving clients time and money with optimized communications solutions, providing education and resource tools that empower clients, and deliver a positive return on their investment.

A Chicago native, and now proud Charlotte resident of nearly 10 years, Diamond quickly became the IT socialite and a well-known community advocate. In 2017, she landed a coveted spot on Charlotte's popular WCCB News Rising Couch Chat morning talk show where she shares her expertise in digital strategy and fun social media tactics.

Diamond received her BA in Marketing Communications from the University of Michigan and her MS in Integrated Marketing Communications from Northwestern University. Besides being a creative, Diamond enjoys traveling, working out, reading, and spending time with her husband, Timothy and their two daughters.

Price (USD)

Standard: $24.95


Course Code : 99NUR01 - Test 1

Length : 50min
Course Level : Basic
Course Type : QAS Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Communications & Marketing

Theme : Business Processes Best Practices

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