Effective Communication Skills

Writing Effectively at Social Media Sites (Updated)

Course Overview
The main goal of this course is to strengthen your ability to write effectively at social media sites. Before addressing specific writing suggestions, however, various aspects of social media as they pertain to businesses will be discussed.

Learning Objectives:

Upon successful completion of this segment, you should be able to:

  • Identify common business benefits of social media.
  • Identify common business dangers of social media.
  • Identify social (networking) media apps.
  • Define major social media categories.
  • Identify the common types of social media used in businesses.
  • Recognize the roles of social media in businesses.
  • Select several social media writing suggestions.
  • Recognize writing basics that affect social media writing.
  • Identify how to write effective social media policies.

Prerequisites/Advanced Preparation:


Speaker / Author:

Robert G. Insley
Robert G. Insley is an Associate Professor in the Department of Management at the University of North Texas where he is the coordinator of the business communication course offerings for the College of Business Administration. A graduate of Northern Illinois University, Dr. Insley's teaching and research interests include all aspects of business communication. He has articles published in such journals as The Journal of Business Communication, Business Communication Quarterly, Journal of Business Ethics, Journal of Business & Entrepreneurship, and the Journal of Computer Information Systems and has presented papers at numerous professional conferences. He has also reviewed numerous business communication, organizational behavior, and management textbooks, CD-ROM programs, and journal manuscripts and has contributed to several newspaper articles. Dr. Insley has also developed and conducted training sessions on a variety of business communication topics for several corporations and is an active member of the Association for Business Communication. Dr. Insley's most current teaching award is that of University Honor Professor.


Price (USD)

Standard: $24.95


Course Code : 99INS03-v2

Release Date : 04/22/2019
Expire Date : 07/30/2021
Credits :
CPE 1.00
QAS 1.00

Length : 50min
Course Level : Basic
Course Type : Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Communications & Marketing

Theme : Effective Communication Skills

Returning Subscribers

- OR -