FMN Business Law

FMN - 2019/April, Seg.2 - Protecting Your Property: From Trade Secrets to Trademarks

Course Overview
These days, your enterprise’s competitive edge often relies on strengthening your brand, which probably also means protecting your intellectual property from infringement or from loss in value. According to trademark attorneys Jess Collen and Jeffrey Lindenbaum of Collen IP, understanding what intellectual property is – as well as how to protect it and how to enhance its value – have become survival prerequisites for corporate financial executives and their thriving organizations.

Learning Objectives:

Upon successful completion of this segment, you should be able to:

  • Define the three conditions necessary for a trade secret to exist;
  • Distinguish between a bilateral and unilateral non-disclosure agreement;
  • Identify the types of characteristics that a trademark can protect; and
  • Explain how a brand name can become too generic for trademark protection.

Prerequisites/Advanced Preparation:

Work experience in a corporate staff environment, or an introductory course in business law.

Speaker / Author:

FMN Online
SmartPros Ltd. is a leader in online and offline continuing education for
accounting, finance and engineering professionals. With over 2,000 hours of content, SmartPros has been providing mandatory continuing education products since 1981. SmartPros provides services and content to its professional and corporate clients, in a variety of media including Web, CD-ROM, and video. In the accounting market, SmartPros also has a predominant news and information portal which receives 200,000+ visits per month and provides services to over 100,000 subscribers. SmartPros' customers include 50% of the Fortune 500, as well as the major firms and associations in each of its professional markets.


Price (USD)

Standard: $69.90


Course Code : FMN1297-FM

Release Date : 04/10/2019
Expire Date : 11/13/2020
Credits :
CPE 2.00
QAS 2.00

Length : 1hr 40min
Course Level : Update
Course Type : Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Business Law

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