Strategic Planning Process

Strategic Planning Process

Course Overview:
Company executives operate their company in a constantly evolving competitive market with certain advantages and disadvantages of their organization. These executives need to continuously monitor changing industry and competitive dynamics while building their company's sustainability and shareholder value. This course provides an overview of how to evaluate a company’s strategic position and future prospects.

Learning Objectives:

After completing this course, you will be able to:
  • Recognize the importance of strategic planning, and the role of management in the strategic planning process;
  • Identify the methods used to assess a company's present competitive position, its best strategic direction, and its best actions to achieve its objectives;
  • Recognize frequently-used concepts and approaches to evaluate a company’s industry and competitive environment;
  • Identify internal company and external industry drivers of the company’s cost structure.

  • Prerequisites/Advanced Preparation:


    Speaker / Author:

    Mark D. Mishler, CPA, CMA is Senior Vice President, Chief Financial Officer, Treasurer, and Secretary with Breeze-Eastern (NYSE:BZC), a global 'rospace manufacturer. In this role he manages financial planning and analysis plus budgeting and forecasting. He ensures financial integrity and regulatory compliance; works with all operational managers to improve profitability, cash flow, and balance sheet optimization; and develops stakeholders’ confidence in the company. Functionally, he manages finance, accounting, auditing, treasury, tax, SEC reporting, information technology, and risk management.

    With more than 29 years’ experience in finance and accounting for global public manufacturing companies, Mr. Mishler has led debt and equity financing including an IPO, mergers & acquisitions, public and SEC reporting, audit, manufacturing accounting, information technology, and strategic planning.

    His prior experience includes public-company Chief Financial Officer, Treasurer, Controller, Chief Accounting Officer, and CIO roles at General Electric Healthcare, Fedders Corporation, Amcast Industrial Corporation, Witco, Dun & Bradstreet, and WR Grace. During his career, Mr. Mishler has managed finance and accounting in more than 30 countries and has led due diligence, negotiations, structuring, and integration of more than 25 acquisitions.

    Mr. Mishler earned two Bachelors’ degrees in Chemistry and in Biology from Indiana University and his M.B.A. from the University of Michigan. He is a Certified Public Accountant and a Certified Management Accountant.

    Mr. Mishler has been an Adjunct Professor of Accounting and Finance for 19 years teaching at graduate and undergraduate levels. He has taught the CMA review course, graded the CMA exam, and written questions for the CPA exam.


    Price (USD)

    Standard: $49.90


    Course Code : 99MIS01

    Release Date : 04/22/2015
    Expire Date : 03/31/2023
    Credits :
    CPE 2.00
    QAS 2.00

    Course Level : Overview
    Course Type : New Standards
    Length : 1hr 40min
    Passing Grade : 70%
    Field Of Study : Business Management and Organization
    Theme : Strategic Planning Process

    Format Type : eLearning
    Mobile Compatible

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